Stop wearing what your parents did

About Morning Chubb

Grown out of rebellion for conformance, Morning Chubb seeks to resurrect individualism while conveniently ignoring commercial fashion.

Ok, in English: Basically Morning Chubb started as we noticed the surf industry being blatantly attacked by mass produced clothing! Everyone's looking the same and the culture is way to mainstream. To combat this we are designing and creating original designs which aren't just about putting the name of the label in different fonts.

Morning Chubb has been created by a group of surfers who wanted a niche product. Morning Chubb only produce limited runs of clothing so chances are you won't find your shirt elsewhere, that in mind if you see a design you like....buy it before it’s gone....

See you out there

The Morning Chubb Team

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